1) Brief


The aim of the task is to produce a new film, and the promotional package. The package includes a teaser trailer with two other parts:

  • A poster for the film
  • A Website for the film.

The first task to tackle is to research the genre I’m picking, from the information gathered I can start researching the target audience of this genre. The Primary research will include textual analysis of three different promotion packages, poster, and trailer. After I’ve completed primary I would move on to secondary research to gain a insight into my target audience and make sure the film hits the right notes.

Useful websites:

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