Textual Analysis.

For the textual analysis stage of the task I will look at three promotional campaigns. They are ‘The Crazies’, ‘Mirrors’ and ‘Frozen’ and all the items of promotion (trailer, website and poster) are analyised in video form. This process was rewarding because it informed me about the conventions of media production; for example all these posters feature a ‘billing block. However I also learn’t about how conventions can be positivly refuted to make your product unique. Mirrors failed to include a slogan to their posters and thus made the image do the talking. I will be uses things likt this I learned through this process towards my final products in a few months time.


Directed by Breck Eisner

Staring Timothy Olyphant

Analyised: Trailer, poster, website.


Directed by Alexandre Aja

Staring Kiefer Sutherland

Analyised: Trailer, poster.


Directed by Adam Green

Staring Emma Bell

Analyised: Trailer, poster, website.

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