Poster Focus Groups

Focus groups

Texas Chainsaw Massacre The Beginning

Poster 1

What is the first thing you notice on the poster?

Male  – Image

Male – Image

Female – Blurry Image

Is the text effective?

What does the image say to you?

Male –  Freaky, Kill

Male –  Disturbing , hugging chainsaw

Female – Mysterious

What is your opinion of the colours used?

Male  – Bland, depressing

Male 2 – Religious Painting

Female – Grainy, religious and old

Does the idea of the film being a prequel affect your opinion?

Male – Im kinda mixed on it

Male 2 – No it doesn’t affect me, just another film

Female – No not my cup of tea

What’s your opinion of the tagline?

Male – Kinda religious

Male – Kinda Religious

Female – Very braggy

Would you of liked the cast to be named on the poster?

Male – Not relevant

Male – Not relevant

Female – Not relevant

Does the poster tell the story of the film to you?

Male – NO

Male – NO

Feamale – Title gives it away

Does this poster scare you in any sense?

Male –  NO

Male – NO

Female – Yes

Poster 2

What is the first thing you notice on the poster?

Is the text effective?

What does the image say to you?

What is your opinion of the colours used?

Does the idea of the film being a prequel affect your opinion?

What’s your opinion of the tagline?

Would you of liked the cast to be named on the poster?

Does the poster tell the story of the film to you?

Halloween

Poster 1

What is the first thing you notice on the poster?

Male – Knife

Male – Mike Myers

Female –  Mike Myers

Is the text effective?

Male – Fits with colour scheme

Male – Yes , fits with colour sceme

Female – It does cuz it fits the colour cscheme

What does the images say to you?

Male – Misunderstood killer

Male – This guy is the killer

Female – That guy is a stab

What is your opinion of the colours used?

Male – Good contrast

Male  – Boring. Not conventional, but stil effective

Female – Black and White cntrast

Does the idea of the film being a remake affect your opinion?

Male – Not really

Male – Makes me want to see it more

Female – Don’t really care

What does the tagline say to you?

Male – Tells audience it’s a remake 

Male  – Tells you it’s a remake

Female – Sequel

Does the poster tell the story of the film to you?

Male – Not really

Male – Yes it suggests its gunna kill people in a particual neighbourhood

Female – Not really

Poster 2

What is the first thing you notice on the poster?

Is the text effective?

What does the image say to you?

What is your opinion of the colours used?

Does the idea of the film being a remake affect your opinion?

What’s your opinion of the tagline?

Does the poster tell the story of the film to you?

What is your opinion of the use of the release date?

The Strangers

Poster 1

What is the first thing you notice on the poster?

Male – woman

Male – Woman

Female – WOman

Is the text effective?

Male – Yes, because gives you a hint of what the woman is feeling

Male –  Yes, because it looks creepy

Female – Yes, draws attention to her

What does the image in the background say to you?

Male – Wow is that is scary, always have the feeling of sommit being behind you

Male – Its suggests its gunna freaky film

Female – Stalker concept

What is your opinion of the colours used?

Male – Good use of dsrkness and light

Male – Good makes it loo like a warm homly place

Female – Woman is warm and safe, background represents evil

Does the idea of the film being based on a true story affect your opinion?

Male – Yes . cuz it cud actually happen

Male – Yes, cuz it makes u wanna watch it more cuz it cud happen to you

Female – No, it doesn’t affect me

What’s your opinion of the tagline?

Male – Very realistic

Male – Yes cuz its disturbing , it cud happen to me

Female – Seems more realistic

What’s your opinion of the cast being named on the poster?

Male – Yes cuz it sells

Male – Doesn’t matter

Female – Makes it seem more high budget

Does the poster tell the story of the film to you?

Male – Yes, woman being stalked

Male – It does, once read tagline

Female – Gives brief outline

Poster 2

What is the first thing you notice on the poster?

Is the text effective?

What does the image say to you?

What is your opinion of the colours used?

Does the idea of the film being based on a true story affect your opinion?

What’s your opinion of the tagline?

What’s your opinion of the cast being named on the poster?

Does the poster tell the story of the film to you?

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