Focus Group

Focus Group

The focus group that I have created consists of members of my target audience. I asked them questions about the promotion package that I was creating and they gave their honest answers. The focus group helped me with my promotion package as i found the answer to specific questions in more depth than i would get from something such as a questionnaire as within a questionnaire there are only closed questions. Whereas within a focus group, the target audience could give their own opinions in depth.

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