The next step within my promotion package research is to carry out textual analysis of specific film posters relevant to my film genre. By analyzing specific film posters, it enables me to gain a better understanding of clear, common conventions essential to the poster. Therefore, these conventions can also be established within my very own production film poster. Moreover, the audience can also relate to the film poster, as they are already aware of some of the features present on the marketing product. I have carried out textual analysis for films such as: The Missing, The Blair Witch Project and Friday the 13th. These are shown in the links below.
Analysis of Textual Analysis of Film posters
After analysing three conventional film posters relevant to my choice of genre, it has been established the common conventions which are conventionally included within film posters. The use of these conventions conveyed allow the audience to relate with features, which they recognise and find similar, in order to distinguish the marketing product as a film poster. Through a comparison of the three different posters: ‘The Missing’, ‘The Blair Witch Project’ and ‘Friday the 13th’, its has also been acknowledged the many similarities and differences which each poster consumes depending on the type of style the film is trying to portray. It had been exceptionally interesting how each film poster may contradict some conventions, as well as includes specific conventions within a poster in order to create a personal style. The use of this personal style may also successfully engage the target audience. The relevancy of a film poster is an extremely productive marketing strategy, as a film poster can be located anywhere; on the walls, within magazines and so on. Therefore, the film poster allows the marketing product to become more available for the audience which the film is targeting. The film posters which I have analysed all pursue the same purpose consuming similar conventions in order to portray the horror genre, of which they all embrace. Some of the common conventions which I accredited were:
- A Billing Block
- Film institution logos
- A dark colour scheme
- A large image, most dominant in the centre.
- Background image
- Consistent typography
- Film name in a large, eye catching text
- A choice of: Endorsements, tag lines, famous names of participation within film. E.g. ‘From the Director of…’