The Grudge ancillary text in the form of a film poster is more entertaining to look at than the shining poster. This is because it is busier. The Grudge is also of the supernatural sub-genre. I have chosen this sub-genre as after doing research into film genres and sub-genres I decided that this would be the most entertaining to do.

The Grudge title stands out the most and is one of the only text-written in red, it is also in bold. This is because after people cannot view the poster they will be able to remember it, as the title was so bold, thus making it memorable. Also, another text is written in red but smaller, it is the date of the film release, however it is a smaller text size because it is less relevant.

In this poster a billing block is conventional, it is written in dark grey, and in a steal tongs font, this is the conventional font for a billing block. And the color is also the conventional color for a billing block. This information is essential for knowing who had what part in the film and also other institutional media information. However, most people will not read this but nevertheless, the information is there if needed, this is why it is in the size and color it is, representing its significance on the poster. It is also at the bottom of the page, which is also a well-known convention. Under it is institutional media logos to show that actual companies have been used to construct this film and is not amateurish. Also, well-known and recognizable logos draw audiences in as they feel comfortable seeing a film that has been produced by them before, and if enjoying their experiences, making them come again. The website address is also written on it as people who have viewed the posted and are thinking about going to see it or not can go onto the website where there is plenty more information and make that decision, or just going to check out if this film would suit their personal taste, or the case may be they have already seen the film, and want to rate it or download soundtracks etc. from the film. This is yet again written in grey as it is less significant information but is still there if someone needs to locate it, making it convenient.

The image of one eye connotes that this poster is of a horror genre. There is a sense of horror when something is not in full sight. Also it is in black and white, with some text being red this color scheme is a classic example of a horror film poster. The Grudge is a classic horror, which has left its mark, and any girl with her hair across her face is mostly called an example of this. It is a universal image, which is recognized in this film. So putting it on the front of the poster means promoting it more.

The unique selling point is different to the one within The Shining poster, it still has a director name to promote and professionalize the poster. However, since The Shining did not have much going on it was a bigger size, but Te Grudge poster has a lot going on therefore needs to be smaller as it has other factors going for it. Also, it is of a lighter tone, showing that The Grudge does not need to promote that the director is well known as it has established and developed its other factors well. However this could go the other way and be that The Grudge is not well established and therefore needs more content to express the film type, whereas The Shining needs less and more neutral aspects because it is such a strong name it does not need extra publicizing, speaking for itself.

Also, the ‘it never forgives, it never forgets’ is a caption which has left a stamp and builds up the brand of The Grudge. I want to incorporate this onto my own product. As it helps a film gain publicity and it also helps people to remember a film as it has distinguished elements. Therefore leaving a stamp on people, if they hear anything like it they will turn in back onto The Grudge, and it also becomes a well known catchphrase/symbol/image.

The layout of this is very miss-matched and crazy much like the actual storyline, signifying the story will relate to the layout in some way or another. The image is not exactly in the center, this goes against the convention. However it works very well with this poster and adds to the frightening factor as everything is not where it is supposed to be.  The information is mismatched too, making it more mysterious, matching well with the mysterious eye, making the audience want to unwrap this mystery.

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